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Hairy Situations Solved

Photo by Sue Johnson

Imagine a home in which carpets and couches are hair-free and pets and their owners live in harmony?

ARM & HAMMER Pet Fresh Plus Pet Hair Release is the remedy for your pet hair nightmares.

ARM & HAMMERŪ introduces the only carpet and room deodorizer to use the innovative Pet Hair Release ingredient, an advanced technology by the ARM & HAMMERŪ brand.

The new ingredient works to break the static charge that bonds pet hair to carpet, rugs and upholstery, making it easier to vacuum up pet hair.

Just sprinkle Pet Fresh over problem areas 15 minutes before vacuuming to remove more hair than ever before. It's even been proven in laboratory tests to help household vacuum cleaners pick up more hair, for the freshest, cleanest carpet and upholstery.

America's Love for Furry Pets: Americans love to pamper their pets, but how can they keep their homes free of pet hair and odor?

When it comes to pets, Americans spend an estimated $36 billion per year on their beloved frisky friends, so it's no surprise that more than half of all pet owners consider their pets to be family members.

But, along with all of the unconditional love and companionship comes a host of other maintenance and cleaning issues that only a pet owner can appreciate.

According to market research, shedding is the number one complaint of pet owners, and with one in three households having at least one pet, removing pet hair is a major topic among pet owners.

Because ARM & HAMMER understands the bond between man and his best friend, it has teamed up with a famous pet lover who has experienced first-hand just how much pride Americans have in their furry friends, Mario Lopez, host of Animal Planet's Pet Star television series.

But how do pet owners control pet hair and odor, without sending Fido or Fluffy out of the house? With new Pet Fresh Plus Pet Hair Release, pet owners across the nation can help provide the cleanest environment possible for their pets, as well as their families.

The product is available in a 21-ounce, easy-to-sprinkle flip-top box on grocery, pet and mass merchandise store shelves for a suggested retail price of $1.69.

ARM & HAMMER Carpet & Room Deodorizers are produced by Church & Dwight, Co., Inc., a leading household cleaning and personal care products company based in Princeton, New Jersey. The versatility of baking soda to clean, deodorize and whiten has allowed the Arm & HammerŪ trademark to identify a wide range of products. Products encompassed by this time-trusted brand include Arm & HammerŪ Baking Soda, Arm & HammerŪ Deodorants/Anti-perspirants, Arm & HammerŪ Dental Care Products, Arm & HammerŪ Advanced Breath Care Products, Arm & HammerŪ Cat Litter Products, Arm & HammerŪ Carpet and Room Deodorizers and Arm & HammerŪ Laundry Products.